Edelman’s Trust Barometer Report 2013: Our Global Leadership Problem.
If you aren’t familiar with Edelman’s Trust Barometer project, you should be. I can’t think of any other organization out there that has been able to peel back the layers of trust in the business...
View ArticleSocial Business case studies: the proof is in the pudding.
You know how legitimate social business case studies are sometimes hard to come by? Well, Tickr (client) is looking to remedy that with a little contest for the next two months. And the deal only gets...
View ArticleWhy it worked.
During the Superbowl on Sunday, there was a little glitch with the lights. They went out. We’re talking blackout. Within minutes, Oreo released the above image across several key social media channels....
View Article7 social business lessons from the fashion industry
My post today is over on the Tickr blog and quickly explains how fashion labels are using social media to earn attention, create relevance and drive sales. Or you can just look at the above infographic...
View ArticleBack by popular demand: less filler, more meat.
Why I stopped blogging: My last post here is dated February 25th. I wish I could say that was the last time I was genuinely interested enough to write and share something pertinent with you guys about...
View ArticleHave a great memorial day.
A previous career – circa 1993. From Wikipedia: Memorial Day is a United States Federal holiday observed on the last Monday of May. Formerly known as Decoration Day, it commemorates U.S. men and women...
View ArticleThe difference between a gadget and a product
A few weeks ago, social media “personalities” and tech gurus were so busy trying to out-swoon each other over Google Glass that no one seemed to want to ask the most obvious question everyone should...
View ArticleAdvertising isn’t dead.
Every once in a while, some marketing guru will proclaim that advertising is dead. That one always makes me laugh. “The internet will kill advertising!” “Social media will kill advertising!” “Ad...
View ArticleGame Change: Moneyball And The Reality Of Social Business.
While the new site is being built and I am on a well deserved workation, here is a piece from the vault that you will find just as relevant today as it was when I first posted it. Back by popular...
View ArticleFacebook Graph Search Explained In 15 Seconds
Facebook Graph search explained in 15 seconds: Think “search your community/network” instead of “search the web.” If that doesn’t work for you, think about search in terms of degrees. Remember David...
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